About Us

Bracey Associates Research Group is a full-service marketing research firm.

We conduct surveys, moderate focus groups, and design custom research to help organizations better understand their customers and audiences—ultimately improving customer experience, brand performance, and strategic decision-making. Our team brings decades of experience across a wide range of industries including travel, tourism, hospitality, sports, and evens. We’ve conducted research in multiple languages, reaching over one million participants through studies tailored to each client’s needs.

Our capabilities include:

Customer Experience & Satisfaction Research

Membership/Association Research

Branding & Naming Studies

Loyalty & Key Driver Analysis

Concept Testing & Innovation Research

Focus Groups & Executive Interviews

Event & Sponsorship Research

Tourism & Destination Research

Mystery Shopping & Home-Use Tests

Demographic Profiling & Market Segmentation

Whether you’re launching a new concept, refining your brand, or seeking to better understand your audience, Bracey Associates delivers insights you can act on.

Unlocking Customer Insights for Smarter Decisions

Customer Experience Research

We conduct in-depth surveys and focus groups to gather real-time insights into customer experiences, expectations, and pain points—helping organizations better understand the people they serve.

Performance & Satisfaction Analysis

Our research helps clients understand how customer satisfaction connects with operational performance, guiding data-driven improvements in marketing, service, and overall strategy.

Custom Research Solutions

With experience across hundreds of projects and over a million participants surveyed, we explore key topics such as customer satisfaction, branding, pricing, loyalty, wayfinding, and user experience—delivering tailored insights to support confident decision-making.

Elevate Your Strategy

Gain the insights you need to improve operations, enhance customer experience, and drive smart, strategic decisions.

Let’s talk about how our research expertise can help you reach your goals.

We look forward to hearing from you!

Scott Ludwigsen

President and Founder

Bracey Associates, LLC

Ludwigsen Research Group