Expert airport research and passenger insights
Bracey Associates Research Group is a full-service marketing research firm helping organizations understand customers, audiences, and experience performance with clarity.
About us
Bracey Associates Research Group is a full-service marketing research firm. We conduct surveys, moderate focus groups, and design custom research to help organizations better understand their customers and audiences—ultimately improving customer experience, brand performance, and strategic decision-making. Our team brings decades of experience across industries including travel, tourism, hospitality, sports, and events. We’ve conducted research in multiple languages, reaching over one million participants through studies tailored to each client’s needs.
Customer insight programs built for better decisions
We conduct surveys, moderate focus groups, and design custom research to help organizations improve customer experience, brand performance, and strategic decision-making.
Qualitative
Focus groups that uncover what surveys cannot
Conversations reveal what numbers alone cannot. Our facilitators guide discussions that dig deeper, finding the motivations and emotions behind the data.
Tailored
Custom research built for your challenges
No two markets are the same. We build research solutions that fit your specific questions, whether you operate in travel, tourism, hospitality, or sports.
- Travel and tourism research
- Hospitality and guest experience
- Sports and fan engagement
Decades of research, millions of voices, countless insights
We've built our reputation on delivering research that matters. These numbers reflect the scale of our work and the trust our clients place in us.
40+
Years in business
Serving clients since the early 1980s
1M+
Participants surveyed
Real people providing real data across industries
100s
Organizations served
Clients across travel, hospitality, sports, and beyond
Unlocking customer insights for smarter decisions
Customer experience research
We conduct in-depth surveys and focus groups to gather real-time insights into customer experiences, expectations, and pain points—helping organizations better understand the people they serve.
Performance & satisfaction analysis
Our research helps clients understand how customer satisfaction connects with operational performance, guiding data-driven improvements in marketing, service, and overall strategy.
Custom research solutions
With experience across hundreds of projects and over a million participants surveyed, we explore key topics such as customer satisfaction, branding, pricing, loyalty, wayfinding, and user experience—delivering tailored insights to support confident decision-making.
Our capabilities
- Customer experience & satisfaction research
- Membership/association research
- Branding & naming studies
- Loyalty & key driver analysis
- Concept testing & innovation research
- Focus groups & executive interviews
- Event & sponsorship research
- Tourism & destination research
- Mystery shopping & home-use tests
- Demographic profiling & market segmentation
Questions
We answer the questions that matter most to our clients about research and insights.
What industries do you serve?
Travel, tourism, hospitality, and sports are our core strengths, but we've worked across nearly every sector. Our experience spans markets large and small, domestic and international.
How long does research take?
Timelines depend on your scope and complexity. A focused survey might take weeks. A comprehensive custom study could take months. We'll give you honest estimates before we start.
Can you handle urgent projects?
Yes. We've managed tight deadlines without cutting corners on quality. Speed matters, but so does getting it right. We'll tell you what's possible.
What makes your data reliable?
Rigorous methodology, careful sampling, and decades of refinement. We clean our data, validate our findings, and stand behind our work. Your decisions deserve better than guesses.
Elevate your strategy
Gain the insights you need to improve operations, enhance customer experience, and drive smart, strategic decisions.
Let’s talk about how our research expertise can help you reach your goals.
Contact usWe look forward to hearing from you.